We are going to target the following demographics (9):
Men–More Educated
Women-More Educated, Single
African Americans
Hispanics-Latinos
Asian Americans
Native Americans
Young People under 34
Middle Aged People 35-54
Jews–Less Religious
Catholics–Less Religious
Secular Voters
Labor
Gays and Lesbians
Veterans–Young and Middle Age
College Graduates
Intellectuals
Urban Residents
Suburban Voters
Civil Libertarians
Environmentalists
Northeast and New England
Midwest Except Indiana and Missouri
Mountain States Of Nevada, Colorado and New Mexico
Pacific Coast and Hawaii
9. Smart marketers understand buyers, and many build formal “buyer personas” for their target demographics. It can be daunting for many of us to consider who, exactly, is visiting our site. But if we break the buyers into distinct groups and then catalog everything we know about each one, we make it easier to create content targeted to each important demographic. (Textbook Chapter 3)
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