Joseph Robinette Biden, Jr., represented Delaware for 36 years in the U.S. Senate before becoming the 47th and current Vice President of the United States.
We want to make as many people as possible vote for Biden with confidence.
We are going to focus more on PR and marketing thru new rules which means we are going to put a lot of works on social media and new medias to draw more voters for biden.
How to make your votes have confidences with the potential candidate and how to get the candidate's word out there?
We plan to use:
Website - Major information (5)
Facebook - Fan page, online promotion, new movement. (1) (2)
Twitter - Tweets, promotion, new movement and news. (1)
YouTube - Joe Biden's personal channel with all the speech video, ads before other video begins. (8)
Instagram - Fan page, promotion, new movement and news. (1)
Blogs - News, new information, new movement. (1) (3) (4)
Online ads - Promotion, target demographic
email newsletter - (7)
online voter guides
keywords in search engine - (6)
Why I have pick above elements to promote Joe Biden as our 2016 president candidates.
1. Social media provide the way people share ideas, content, thoughts, and relationships online. Social media differ from so-called mainstream media in that anyone can create, comment on, and add to social media content. Social media can take the form of text, audio, video, images, and communities. (Textbook Chapter 4)
2. “Social media like Facebook offer immediacy, freedom to be who you are, the opportunity to meet others who are similar, and to have a place to fit in. Event organizers must see beyond their immediate need to put ‘bums on seats’ for the next event and instead engage people to build support and loyalty over many years.” (Textbook Chapter 4)
3. Weblogs (blogs) have burst onto the content scene because the technology is such an easy and efficient way to get personal (or organizational) viewpoints out into the market. With easy-to-use blog software, anyone can create a professional-looking blog in just minutes. Most marketing and PR people know about blogs, and many are monitoring what's being said about their company, products, and executives on this relatively new medium. A significant number of people are also blogging for marketing purposes, some with amazing success. (Textbook Chapter 4)
4. The power of blog - It's fascinating that there are so few bloggers in the publishing industry, perhaps because publishers are cautious about giving content away for free, or maybe because large publishers feel threatened by blogs. But by starting a blog early and keeping the information flowing, Goldstein has positioned Alacra ahead of many information companies hundreds of times the size of Alacra. “Many publishers are still unsure about blogging, and very few are doing it,” Goldstein says. “Tom Glocer, CEO of Thomson Reuters, posts occasionally, but few other senior executives have blogs.” (Textbook Chapter 5)
5. A World Wide Rave is when people around the world are talking about you, your company, and your products—whether you're located in San Francisco, Dubai, or Reykjavík. It's when global communities eagerly link to your stuff on the web. It's when online buzz drives buyers to your virtual doorstep. And it's when tons of fans visit your website and your blog because they genuinely want to be there.
We'd like to make our voters talk about Jor all day and that's why we want to create a "U.S Wide Rave" about Biden.
6. Smith doesn't let keywords dominate how he writes, but he tries to be very aware of keywords and phrases and to insert key phrases, especially, into releases whenever he can. “We don't think that a single keyword works, but phrases are great, ” he says. “If people are doing a specific search, or one with company names that are in our release, then the goal is that they will find our news release.” (Textbook Chapter 7)
7. People often ask me: “How do you recommend that I create an effective ___?” (fill in the blank with blog, podcast, white paper, e-book, email newsletter, webinar, and so on). While the technologies for each form of online content are a little different, the one common aspect is that through all of these media, your organization can exercise thought leadership rather than simple advertising and product promotion; a well-crafted white paper, e-book, or webinar contributes to an organization's positive reputation by setting it apart in the marketplace of ideas. This form of content brands a company, a consultant, or a nonprofit as an expert and as a trusted resource. (Textbook Chapter 12)
7. People often ask me: “How do you recommend that I create an effective ___?” (fill in the blank with blog, podcast, white paper, e-book, email newsletter, webinar, and so on). While the technologies for each form of online content are a little different, the one common aspect is that through all of these media, your organization can exercise thought leadership rather than simple advertising and product promotion; a well-crafted white paper, e-book, or webinar contributes to an organization's positive reputation by setting it apart in the marketplace of ideas. This form of content brands a company, a consultant, or a nonprofit as an expert and as a trusted resource. (Textbook Chapter 12)
8. YouTube is already a central component of our activities, and we seek to utilize it even more.” (Textbook Chapter 3)
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