Wednesday, September 2, 2015

Final Project: Analysis of the project in the real world


After Joe Biden's 2016 draft twitter and blog are online, we have received many followers and many views on twitter and blogs. We can easily tell from that Americans have a lot of confidence on Biden for 2016 president election. We have got many useful informations such as demographic, age groups, classes and  races. 12. Every day, on blogs, podcasts, video, and Twitter, people promote and pan products. Consumers tell good and bad tales in which products and services play a starring role. Sadly, most companies are clueless about what's going on with the social web. At a minimum, marketing professionals need to know immediately when their brand names or executives are mentioned. Beyond mention-counting, analysis is important. What are the significant trends in words and phrases currently popular, as they relate to your organization, product, and industry? On the day that the Diet Coke and Mentos experiments went viral, there was a tenfold spike in the number of blog posts mentioning Mentos. If you follow the word Mentos, you'd want to know what was going on, so you could either respond to the crisis or leverage the positive development. (Textbook Chapter 8) 

We use twitter listen and learn, find out what's going on with our voters and what's our voters comments.


We keep updates our twitter with Biden's new movement and news to increase his impact and communicate with our followers. Extend to reach even further potential voters from other parties.

We breaks down the barriers and enables us to connect with anyone. This is a great way to starting discussions with Bidens and make him more valuable.

13. When I speak with people about the ideas of real-time marketing and public relations, they understand that our access to today's communications tools means we can communicate immediately. Twitter allows instant dialogue with buyers. Blog posts help you get your ideas into the marketplace right now. And monitoring tools like Google Alerts and TweetDeck provide up-to-the-second knowledge of what people are saying about you, your company, and its products. (Textbook Chapter 10) 


What are we need continuing to do?


Consider the characteristics of your potential voters. Then use those characteristics to guide your choice of targeting options so that you can reach your most receptive audience. 

Voters based on: Interests, Followers and Tailored voters (Geography, language and gender)


18.Successful online marketing and PR efforts work because they start by identifying one or more buyer personas to target, so you need to make buyer personas a part of your planning process. (Textbook Chapter 13) 

Continuing on write blogs that related to Biden's news and movement. Make sure give viewer the first hand news and keep them updated. 

19. Blogs are now a mainstream vehicle for organizations to get their ideas into the marketplace. The readers of blogs view the information shared by smart bloggers as one of the few forms of real, authentic communication. Audiences consume advertising with skepticism and consider pronouncements by CEOs to be out of touch with reality. But a good blog written by someone within a large or small company, a nonprofit, a church, or a political campaign commands attention. (Textbook Chapter 17) 

Video is also a big helpful tool here to promote Joe Biden and increase his awareness during the election. We are going to aim the mid class voters and black voters on couple videos. 

20.Audio and video on the web are not new. Clips have been available on websites since the early days. But until recently, neither audio nor video was used much online because the content was difficult to locate and impossible to browse, and there was no easy way to get regular updates. And since much audio and video content was lengthy—as much as an hour or more—and people had no idea what was in these files without actually watching or listening to them, not many did.

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