1) What are blogs?
2) Why is it healthy to have differing opinions on a blog, including opinions different from the blogger’s?
3) Why are blogs deemed "bad" by people who don't read them regularly?
4) How can a company communicate via blogs with people who have negative connotations of what blogs are?
Most bloggers tolerate negative comments on their blogs and don't remove them. I actually like some controversy on my blog because it can spark debate. Opinions that are different from mine on my blog are just fine! This might take some getting used to, especially for a traditional PR department that likes to control messaging.(textbook Chapter 5)
Most bloggers tolerate negative comments on their blogs and don't remove them. I actually like some controversy on my blog because it can spark debate. Opinions that are different from mine on my blog are just fine! This might take some getting used to, especially for a traditional PR department that likes to control messaging.(textbook Chapter 5)
5) Take a position and support it concerning the following statement: "You should believe everything you read on blogs."
The term sometimes carries negative connotations among people who have heard of blogs but do not make an effort to read them regularly. These folks assume that blogs are frivolous and without value. At my presentations, I sometimes ask people if they read blogs, and the show of hands tells me that less than half the audience does. I am certain that this number is wrong.
The term sometimes carries negative connotations among people who have heard of blogs but do not make an effort to read them regularly. These folks assume that blogs are frivolous and without value. At my presentations, I sometimes ask people if they read blogs, and the show of hands tells me that less than half the audience does. I am certain that this number is wrong.
6) The Huffington Post is not a blog. Agree or disagree? Support your answer.
Disagree, Huffington Post is more than a blog and it looks like a news website. The site offers a lot more than a blog such as news, blogs, and original content and covers politics, business, entertainment, environment, technology, popular media, lifestyle, culture, comedy, healthy living, women's interests, and local news. Blog is just a part of the website so I dont considered it as just a blog. (http://www.huffingtonpost.com/)
7) What are four different ways you can use blogs?
2. To participate in those conversations by commenting on other people's blogs.
3. To work with bloggers who write about your industry, company, or products.
4. To begin to shape those conversations by creating and writing your own blog.
8) What are some reasons for "jumping into the blog world”?
First, by monitoring what people are saying about the marketplace you sell into as well as your company and products, you get a sense of the important bloggers, their online voices, and blog etiquette. It is quite important to understand the unwritten rules of blogging, and the best way to do that is to read blogs. Next, you can begin to leave comments on the blogs that are important for your industry or marketplace. That starts you on the way to being known to other bloggers and allows you to present your point of view before you create your own blog. Many organizations cultivate powerful relationships with the bloggers who write about their industry. You should work with bloggers so they know as much as possible about what you do. Finally, when you feel comfortable with blogs and bloggers, you can take the plunge by creating your own blog. (textbook Chapter 5)
First, by monitoring what people are saying about the marketplace you sell into as well as your company and products, you get a sense of the important bloggers, their online voices, and blog etiquette. It is quite important to understand the unwritten rules of blogging, and the best way to do that is to read blogs. Next, you can begin to leave comments on the blogs that are important for your industry or marketplace. That starts you on the way to being known to other bloggers and allows you to present your point of view before you create your own blog. Many organizations cultivate powerful relationships with the bloggers who write about their industry. You should work with bloggers so they know as much as possible about what you do. Finally, when you feel comfortable with blogs and bloggers, you can take the plunge by creating your own blog. (textbook Chapter 5)
9) Given that you can identify persons responding to your blogs, how can a company create a connection with these bloggers?
10) Respond to the following statement: "You can’t make decisions on what you think your products do; you need to make decisions on the perceptions of what people are actually doing with your products." How can blogging help?stions for monitoring your company’s reputation via blogs.
“Opinions are offered on blogs, and understanding the sum of those opinions is very important. You can't just make decisions on what you think your products do; you need to make decisions on the perceptions of what people are actually doing with your products. Seeing the blogosphere as a source of market intelligence is now vital for companies.” So become an expert in what's being said about your organization on blogs. There's never been a better time for marketers to get a true feel for what's going on in the real world. Bloggers provide instantaneous and unsolicited comments on your products, and this free information is just waiting for you to tap into it.
“Opinions are offered on blogs, and understanding the sum of those opinions is very important. You can't just make decisions on what you think your products do; you need to make decisions on the perceptions of what people are actually doing with your products. Seeing the blogosphere as a source of market intelligence is now vital for companies.” So become an expert in what's being said about your organization on blogs. There's never been a better time for marketers to get a true feel for what's going on in the real world. Bloggers provide instantaneous and unsolicited comments on your products, and this free information is just waiting for you to tap into it.
12) Do you think it would be possible to run an exit poll for a presidential election using social media?
No, traditional way is better is because you can't identify people identification through social media. Anybody can talk through social media and people don't take this seriously.
No, traditional way is better is because you can't identify people identification through social media. Anybody can talk through social media and people don't take this seriously.
13) What principles should a company use in developing rules about employee use of email or any other type of social media?
Have guidelines about what employees can and cannot do at work, but don't try to make a specific set of blogging guidelines. I'd suggest implementing corporate policies saying such things as employees can't sexually harass anyone, that they can't reveal secrets, that they can't use inside information to trade stock or influence prices, and that they shouldn't talk ill of the competition in any way or via any media. The guidelines should include email, delivering a speech, writing a blog, commenting on blogs (and online forums and chat rooms), and other forms of communication. Rather than focus on putting guidelines on blogs (the technology), it is better to focus on guiding the way people behave. However, as always, check with your own legal advisors if you have concerns. (textbook chapter 5)
Have guidelines about what employees can and cannot do at work, but don't try to make a specific set of blogging guidelines. I'd suggest implementing corporate policies saying such things as employees can't sexually harass anyone, that they can't reveal secrets, that they can't use inside information to trade stock or influence prices, and that they shouldn't talk ill of the competition in any way or via any media. The guidelines should include email, delivering a speech, writing a blog, commenting on blogs (and online forums and chat rooms), and other forms of communication. Rather than focus on putting guidelines on blogs (the technology), it is better to focus on guiding the way people behave. However, as always, check with your own legal advisors if you have concerns. (textbook chapter 5)
14) Provide some tips on how NOT to produce a junky blog.
useful information, easy to read and understand, keep it up to date, user friendly.
useful information, easy to read and understand, keep it up to date, user friendly.
15) Provide some evidence as to the “power of blogs.”
It is remarkable what a smart individual with passion can do with a blog. People have blogged their way to dream jobs (and book deals) through the ideas they express. Rock bands have built loyal followings and gained record contracts. Political candidates have broken out of the pack. And companies have competed effectively, even against much larger, better-funded players.
It is remarkable what a smart individual with passion can do with a blog. People have blogged their way to dream jobs (and book deals) through the ideas they express. Rock bands have built loyal followings and gained record contracts. Political candidates have broken out of the pack. And companies have competed effectively, even against much larger, better-funded players.
16) What percentage of companies monitor blogs to find out what people are saying about them?
20%-30%
20%-30%
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