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14. The marketers at GoldenPalace.com also grab unusual advertising space sold on eBay, such oddities as a woman's cleavage, the opportunity to tattoo a logo on someone's forehead, and billboard space on the back of a person's wheelchair. (Textbook, Chapter 8)
15. Why email newsletter - Many companies devote extensive resources to their PR and media relations programs. Often, the results of these efforts are buried in a difficult-to-find news section of the company website. Consider rewriting your news releases in an easy-to-read paragraph or two and making it a section of your email newsletter for clients and prospects. Or establish RSS feeds to deliver your news to anyone who's interested. And don't forget your employees—if they know about your news, they can be your greatest evangelists. (Textbook, Chapter 19)
16. Online Banners - Throughout the site, widgets (small applications found on websites and blogs) and links are available for bloggers to use in helping spread the message. Prominent widgets include social bookmarking tools to add tags to StumbleUpon, Delicious, and Digg (to make it easier for people who use those sites to find information from NRDC). The site also offers independent bloggers and website owners virtual badges (graphical images that look like banner ads) that they add to their blog or site and then link back to NRDC to show support.
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