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Wednesday, September 23, 2015
Together, We Go Further - Joe Biden 2016 Presidential Campaign
Joe Biden 2016 Presidential Campaign - Together, We go further.
We use family element as our main point to promote Joe Biden for his 2016 presidential campaign.
BGM:
Scene #1. VO: We love each other, we help each other, we trust each other, we work hard for the family. We know when we are together, we can go further.
We use family element as our main point to promote Joe Biden for his 2016 presidential campaign.
Scene #1. VO: We love each other, we help each other, we trust each other, we work hard for the family. We know when we are together, we can go further.
Scene #2. VO: Family is the most important thing in the world.
Scene #3. VO: Everyday in America, we share love with each other. We believe we are the best.
Scene #4. VO: Family means no one gets left behind or forgotten.
Scene #5. VO: We give our best to the family, like Americans, we provide the best to our citizens. Jobs, education, medicals and everything.
Scene #6. VO: Together, we go further. (Happy, Vol up x 2)
Scene #7. VO: Together, we go further. (Happy, Vol up x 3)
Scene #8. VO: Families are the compass that guide us. They are the inspiration to reach great heights, and our comfort when we occasionally falter. We, Americans are united together as a family to go further. I'm Joe Biden, I'm ready to earn your vote.
Scene #9. End of campaign.
Wednesday, September 2, 2015
Final Project: Analysis of the project in the real world
After Joe Biden's 2016 draft twitter and blog are online, we have received many followers and many views on twitter and blogs. We can easily tell from that Americans have a lot of confidence on Biden for 2016 president election. We have got many useful informations such as demographic, age groups, classes and races. 12. Every day, on blogs, podcasts, video, and Twitter, people promote and pan products. Consumers tell good and bad tales in which products and services play a starring role. Sadly, most companies are clueless about what's going on with the social web. At a minimum, marketing professionals need to know immediately when their brand names or executives are mentioned. Beyond mention-counting, analysis is important. What are the significant trends in words and phrases currently popular, as they relate to your organization, product, and industry? On the day that the Diet Coke and Mentos experiments went viral, there was a tenfold spike in the number of blog posts mentioning Mentos. If you follow the word Mentos, you'd want to know what was going on, so you could either respond to the crisis or leverage the positive development. (Textbook Chapter 8)
We use twitter listen and learn, find out what's going on with our voters and what's our voters comments.
We keep updates our twitter with Biden's new movement and news to increase his impact and communicate with our followers. Extend to reach even further potential voters from other parties.
We breaks down the barriers and enables us to connect with anyone. This is a great way to starting discussions with Bidens and make him more valuable.
13. When I speak with people about the ideas of real-time marketing and public relations, they understand that our access to today's communications tools means we can communicate immediately. Twitter allows instant dialogue with buyers. Blog posts help you get your ideas into the marketplace right now. And monitoring tools like Google Alerts and TweetDeck provide up-to-the-second knowledge of what people are saying about you, your company, and its products. (Textbook Chapter 10)
What are we need continuing to do?
Consider the characteristics of your potential voters. Then use those characteristics to guide your choice of targeting options so that you can reach your most receptive audience.
Voters based on: Interests, Followers and Tailored voters (Geography, language and gender)
18.Successful online marketing and PR efforts work because they start by identifying one or more buyer personas to target, so you need to make buyer personas a part of your planning process. (Textbook Chapter 13)
Continuing on write blogs that related to Biden's news and movement. Make sure give viewer the first hand news and keep them updated.
19. Blogs are now a mainstream vehicle for organizations to get their ideas into the marketplace. The readers of blogs view the information shared by smart bloggers as one of the few forms of real, authentic communication. Audiences consume advertising with skepticism and consider pronouncements by CEOs to be out of touch with reality. But a good blog written by someone within a large or small company, a nonprofit, a church, or a political campaign commands attention. (Textbook Chapter 17)
Video is also a big helpful tool here to promote Joe Biden and increase his awareness during the election. We are going to aim the mid class voters and black voters on couple videos.
20.Audio and video on the web are not new. Clips have been available on websites since the early days. But until recently, neither audio nor video was used much online because the content was difficult to locate and impossible to browse, and there was no easy way to get regular updates. And since much audio and video content was lengthy—as much as an hour or more—and people had no idea what was in these files without actually watching or listening to them, not many did.
Video is also a big helpful tool here to promote Joe Biden and increase his awareness during the election. We are going to aim the mid class voters and black voters on couple videos.
20.Audio and video on the web are not new. Clips have been available on websites since the early days. But until recently, neither audio nor video was used much online because the content was difficult to locate and impossible to browse, and there was no easy way to get regular updates. And since much audio and video content was lengthy—as much as an hour or more—and people had no idea what was in these files without actually watching or listening to them, not many did.
Final Project: Slogan and Logo
Email News Letter
Joe Biden Quote & AD
Joe Biden Quote & AD
Joe Biden 2016 Slogan
Go Further
Joe Biden 2016 logo
Bumper sticker
2016 Pin
14. The marketers at GoldenPalace.com also grab unusual advertising space sold on eBay, such oddities as a woman's cleavage, the opportunity to tattoo a logo on someone's forehead, and billboard space on the back of a person's wheelchair. (Textbook, Chapter 8)
15. Why email newsletter - Many companies devote extensive resources to their PR and media relations programs. Often, the results of these efforts are buried in a difficult-to-find news section of the company website. Consider rewriting your news releases in an easy-to-read paragraph or two and making it a section of your email newsletter for clients and prospects. Or establish RSS feeds to deliver your news to anyone who's interested. And don't forget your employees—if they know about your news, they can be your greatest evangelists. (Textbook, Chapter 19)
16. Online Banners - Throughout the site, widgets (small applications found on websites and blogs) and links are available for bloggers to use in helping spread the message. Prominent widgets include social bookmarking tools to add tags to StumbleUpon, Delicious, and Digg (to make it easier for people who use those sites to find information from NRDC). The site also offers independent bloggers and website owners virtual badges (graphical images that look like banner ads) that they add to their blog or site and then link back to NRDC to show support.
Final Project: Create what you would want the candidate to look like to the voter
"I can die a happy man never having been president of the United States of America. But it doesn't mean I won't run,"
"Can Biden compare to Hillary's outreach to African-Americans?" asked Scott Huffmon, professor of political science at Winthrop University, South Carolina.
"African-Americans are the absolute must-haves of the South Carolina Democratic Primary," he said, referring to a voting bloc that made up 56% of the party primary electorate in 2008.
"If I were to announce to run I have to be able to commit to all of you that I would be able to give it my whole heart and my whole soul and right now, both are pretty well banged up," Biden told DNC members on a conference call Wednesday, adding that he must decide whether he has the "emotional fuel" in him.
11.Of course, the staff and volunteers from the Obama campaign worked very closely with the bloggers who cover politics and provided them with valuable information that helped them to write better posts. While some enlightened organizations do focus on influencing important bloggers by reaching out to them, most have a policy of ignoring bloggers, even as they spend a great deal of effort attempting to cultivate relationships with members of the mainstream media. This is a mistake. Bloggers are important voices. Just ask the Obamacampaign—bloggers helped elect a president of the United States. (Textbook, Chapter 5)
How to make Black people vote for Biden become one of the most important thing if our VP runs for 2016 President election.
That's why I use "Go Further" as elect slogan is make black voters think Biden carries everything from President Obama and will continue doing the same stuff to help middle class voters.
Though the vice president could argue that he played a key role in Obama's decision to stay the deportations of millions of undocumented migrants through executive action, the Western desert state looks just as likely to underline the challenging questions that could dog his yet-to-be-launched primary campaign.
(http://www.cnn.com/2015/08/26/politics/joe-biden-path-to-beat-hillary-clinton/)
12. The Obama campaign example shows that making a concerted effort to integrate other bloggers' content into your own works very well. Although this example is from politics, similar strategies for engaging and influencing other bloggers can work for almost any organization. Another organization that's boldly working with bloggers is the New York Islanders professional ice hockey team. The team created what they call the Islanders Blog Box, a program that provides bloggers with press credentials for games. The program started at the beginning of the 2007–2008 season and was among the first of its kind for a major professional sports team. Each season, about a dozen bloggers are chosen to receive credentials, and the team links to their blogs from its site. ( Textbook, Chapter 5)
- Millionaires pay more; middle class pays less. (Oct 2012) - Middle class voter will vote for Biden.
- Labor unions have built the middle class and built America. (Sep 2014) - Middle class voters
- We can & will get unemployment under 6%. (Oct 2012) - Teens and Jobless people.
- H1-B visas only for jobs Americans can’t do. (Dec 2007) - All Americans.
- ObamaCare built on the best of our private insurance system. (Mar 2011) - Towards to poor Voters.
- I supported gay marriage and got criticized for saying so. (May 2013) - Gay and Liss voters.
- I accept church rule personally, but not in public life. (Oct 2012) - Spanish Voters
Final Project: Define your market and also the identity
No one else will bring the same passion, joy and knowledge to the office and people. And there is no one more deserving, more willing and more qualified to be our 45th President than Joseph R. Biden.
Whether it’s the issues we face today, or the challenges going forward, we believe there could be no stronger candidate in the race to lead us than Vice President Joe Biden. From his powerful role in the Obama administration to his years as a Senator from Delaware. But, before he can lead, we need to stand behind him.
Our VP Joe Biden is one of the most progressive VP in the history and we truly bevelive he can leads us in the future.
Forget the so-called gaffes and the late night comics jokes; Joe Biden is smart and singularly prepared to be President. As a Senator he was in the middle of most of the significant domestic and foreign policy issues of the last 30 plus years. He would also be respected by the Republicans. Senator John McCain called Vice President Biden one of the most consequential Vice Presidents ever. Senator Lindsey Graham gushed to the point of tearing up when talking about his personal affection for the Vice President despite their serious philosophical disagreements. Even Strom Thurmond had Joe Biden give his eulogy. This country is horribly divided. If a President Biden was able to at least talk with the Republican leadership in Congress we could begin to heal as a nation. Internationally, other than President Obama, there is no more respected or beloved figure than Joe Biden.
Whether it’s the issues we face today, or the challenges going forward, we believe there could be no stronger candidate in the race to lead us than Vice President Joe Biden. From his powerful role in the Obama administration to his years as a Senator from Delaware. But, before he can lead, we need to stand behind him.
10. On Election Day 2008, an amazing 25 percent of Barack Obama voters were already directly linked to him through social media, including blogs, Facebook, Twitter, and other social sites, according to the Nation. Putting aside politics and just considering the election from a marketing standpoint, I am absolutely convinced that Obama won the U.S. presidential election because he was the candidate who most strongly embraced social media. Way back before he even declared himself a candidate, Obama and his staff and volunteers jumped into the online world. (Textbook, Chapter 5)
Our VP Joe Biden is one of the most progressive VP in the history and we truly bevelive he can leads us in the future.
Forget the so-called gaffes and the late night comics jokes; Joe Biden is smart and singularly prepared to be President. As a Senator he was in the middle of most of the significant domestic and foreign policy issues of the last 30 plus years. He would also be respected by the Republicans. Senator John McCain called Vice President Biden one of the most consequential Vice Presidents ever. Senator Lindsey Graham gushed to the point of tearing up when talking about his personal affection for the Vice President despite their serious philosophical disagreements. Even Strom Thurmond had Joe Biden give his eulogy. This country is horribly divided. If a President Biden was able to at least talk with the Republican leadership in Congress we could begin to heal as a nation. Internationally, other than President Obama, there is no more respected or beloved figure than Joe Biden.
Joe Biden deserves it. There has been no more loyal friend and defender of this President. Also Joe Biden provided the needed Washington experience to a very green president in the early years. Both Democrats and Republicans on Capitol Hill have credited Vice President Biden for the intstances the Administration was able to work successfully with Congress.
18. You must do the same thing with your buyer personas. What do you want each group to believe about your organization? What messages will you use to reach them on the web? Remember, the best information is not just about your product. What is each buyer persona really buying from you? Is it great customer service? The safe choice? Luxury? For example, Volvo doesn't just sell a car; it sells safety. (Textbook, Chapter 11)
18. You must do the same thing with your buyer personas. What do you want each group to believe about your organization? What messages will you use to reach them on the web? Remember, the best information is not just about your product. What is each buyer persona really buying from you? Is it great customer service? The safe choice? Luxury? For example, Volvo doesn't just sell a car; it sells safety. (Textbook, Chapter 11)
Bernie Sanders is running to the far left of the Obama legacy in a way that will not likely be successful in a general election. Hillary Clinton is picking and choosing where she agrees with the Obama Administration and on some issues, like the Keystone Pipeline, is refusing to take a position. Only Joe Biden would provide a full-throated defense, in logic and spirit, of what arguably has been a Presidency as significant as FDR and LBJ on social programs and as important as Reagan in recalibrating the political debate of this country. Secretary Clinton may try to split the difference in defending this Administration. Both President Obama and the nation deserve better. Once and for all let there be a vote on Obama-Biden versus whoever the Republicans nominate. The best person to lead that debate is Joe Biden. Go look on youtube and she how good he was in the 2008 primary and how he easily dispatched Sarah Palin and Paul Ryan in the vice presidential general election debates. As a bonus, Joe Biden would be a happy warrior in the mold of Hubert Humphrey. In the era of Toxic Trump wouldn’t it be wonderful to have a candidate who talked up America rather than talking down to Americans?
19. And don't forget that different buyer personas buy different things from your organization. Think about Gatorade for a moment. For competitive athletes, Gatorade has been the drink of choice for decades. I found some interesting messages on the Gatorade website,including “If you want to win, you've got to replace what you lose” and “For some athletes, significant dehydration can occur within the initial 30 minutes of exercise.” These are interesting messages, because they target the buyer persona of the competitive athlete and focus on how Gatorade can help those athletes win.(Textbook, Chapter 11)
19. And don't forget that different buyer personas buy different things from your organization. Think about Gatorade for a moment. For competitive athletes, Gatorade has been the drink of choice for decades. I found some interesting messages on the Gatorade website,including “If you want to win, you've got to replace what you lose” and “For some athletes, significant dehydration can occur within the initial 30 minutes of exercise.” These are interesting messages, because they target the buyer persona of the competitive athlete and focus on how Gatorade can help those athletes win.(Textbook, Chapter 11)
Final Project: who am I aiming this campaign at?
We are going to target the following demographics (9):
Men–More Educated
Women-More Educated, Single
African Americans
Hispanics-Latinos
Asian Americans
Native Americans
Young People under 34
Middle Aged People 35-54
Jews–Less Religious
Catholics–Less Religious
Secular Voters
Labor
Gays and Lesbians
Veterans–Young and Middle Age
College Graduates
Intellectuals
Urban Residents
Suburban Voters
Civil Libertarians
Environmentalists
Northeast and New England
Midwest Except Indiana and Missouri
Mountain States Of Nevada, Colorado and New Mexico
Pacific Coast and Hawaii
9. Smart marketers understand buyers, and many build formal “buyer personas” for their target demographics. It can be daunting for many of us to consider who, exactly, is visiting our site. But if we break the buyers into distinct groups and then catalog everything we know about each one, we make it easier to create content targeted to each important demographic. (Textbook Chapter 3)
Men–More Educated
Women-More Educated, Single
African Americans
Hispanics-Latinos
Asian Americans
Native Americans
Young People under 34
Middle Aged People 35-54
Jews–Less Religious
Catholics–Less Religious
Secular Voters
Labor
Gays and Lesbians
Veterans–Young and Middle Age
College Graduates
Intellectuals
Urban Residents
Suburban Voters
Civil Libertarians
Environmentalists
Northeast and New England
Midwest Except Indiana and Missouri
Mountain States Of Nevada, Colorado and New Mexico
Pacific Coast and Hawaii
9. Smart marketers understand buyers, and many build formal “buyer personas” for their target demographics. It can be daunting for many of us to consider who, exactly, is visiting our site. But if we break the buyers into distinct groups and then catalog everything we know about each one, we make it easier to create content targeted to each important demographic. (Textbook Chapter 3)
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